Measure What Matters: Digital & PR Analytics

Date: February 23, 2018, 7:30am - 10:00am
Location: Rising Tide Brewing, 103 Fox Street, Portland
Click here for directions

Register Now

Presentation (8 - 9 a.m.):
With tight budgets and a growing proliferation of tools and techniques to get messages out there, PR, marketing and digital pros are increasingly faced with tough decisions on where to put their resources. Only by figuring out what really matters, and then developing specific metrics to measure the programs, can the right choices be made.

If you've ever wondered how to measure social media, public relations, media relations, and your other programs,  learn from "the queen of measurement", Katie Delahaye Paine, author of Measure What Matters, Measuring the Networked Nonprofit and Measuring Relationships.  You'll discover the tools, tips and techniques to prove the effectiveness of your social media and public relations programs and how to set measurable objectives.

Workshop (9 to 10 am):
Following Katie’s presentation, Jim Patrick, Social Media Editor and Chad Gilley, Director of Digital Audience Engagement from the Portland Press Herald will provide a workshop offering one-on-one guidance on setting up Google Analytics, creating a dashboard and will provide techniques for tracking the most important elements of a PR or marketing campaign.

Who Should Attend:

  • Communications, marketing, PR or social media professionals from small to large organizations.
  • Agency and in-house professionals who want to better understand tools for measuring the impact of their efforts.


  • Katie Delahaye Paine is the Senior Measurement Consultant at Paine Publishing in Durham, NH. Known as the “Queen of Measurement,” Katie provides consulting and training to organizations wanting to define and measure success specifically around implementing the new standards for social media measurement and public relations.
  • Jim Patrick is social media editor for the Portland Press Herald, started a MySpace account in 2007 and immediately hated it. He started a Twitter account in 2011 and immediately hated it. And he started a Facebook page in 2008 and loved it. All that social media experience helped Jim land the social media gig in 2017. Jim has been working at the Press Herald since 2010, where he's written A1 stories, designed A1 pages and tweeted the A1 stories. Outside of work, he's a runner, golfer and skier. Not on the same day though. And of course, he's a beer fan who is as comfortable with Dinner as he is with High Life.
  • Chad Gilley is the Director of Digital Audience Engagement and Revenue for MaineToday Media, has worked in digital media in the Portland area forever, or 20 years, … forever in digital years. After several years in radio, mostly at WCLZ, he became the online editor at Time Warner Cable’s Chad has been working behind the scenes at the Portland Press Herald since 2010, where his primary responsibilities have included keeping the advertising and analytics machinery oiled up and running smoothly. When not working he might be found at any local comic shop, or home with a virtual reality headset attached to his face, exploring the frontiers of electronic media’s future.

Register Now


View All Events