Navigating Political Change for the Good of Your Brand
Date: April 7, 2017, 8:00am - 9:30am
Location: Wishcamper Center, Room 102 - USM Portland Campus
Click here for directions
Does it feel like EVERYTHING has changed since the election? How do we, as business leaders and communications strategists (both in-house and agency partners) navigate the reality that politics is shaping everything from our big picture business decisions to the content in our news feeds? While there's no avoiding a changing political landscape, we can learn to proactively navigate it and sometimes even leverage it for the good of our brands.
Join us to hear a talented panel of guests discuss how they've responded in the wake of the changes since the election. Hear how they proactively protect their reputation and how they're maneuvering political issues to build visibility in 2017. Leave with a better understanding of how to maintain your brand and online reputation, engage your network and serve as a thought leader.
Attendees will learn:
- Skills to create a proactive crisis communications plan - for brands that may or may not have political ties
- Tips and tricks from professionals about how to react to public negativity
- Strategies for elevating thought leadership by carefully wading into political waters
- Jason Sulham, Vice President, Broadreach Public Relations
- Sean T. Findlen, Chief Communications Officer, Bates College
- Russell Ford, Founding Partner of a business immigration law firm, Ford Murray
Clegg, Vice President of Public Policy, Planned Parenthood of Northern New
MPRC is honored to welcome Tony Payne of Clark Insurance as our moderator. Tony is an APR, past MPRC president and Edward L. Bernay award recipient.
- Member $35
- Student member $10
- Non member $50
- Non member student $15
Parking is free in the parking lot adjacent to The Wishcamper Center.